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The Rule of Flannel was established by Darth Lucas to persuade millions in the way of his teachings. They were essentially as follows:
- Become a geek or nerd. Some are already born into this however.
- Wear flannel. Lots of it.
- Get into film school, produce cheap but effective films, mostly about space and guys with horns.
- Make uber amounts of money through merchandising.
- Release something the fans hate.
- Release something the fans love.
- Glamour in the fame.
- Repeat with successor.
Darth Lucas was able to train several acolytes with this method successfully, however distaste for his flannel led to his eventual death by his successors.